Artificial Intelligence (AI) is not only a broad field of study in which different scientific disciplines (engineering, linguistics, computer science, philosophy, psychology, etc.) come to term, but also a complex concept with diffuse limits and important implications. Heterogeneity behind AI can partially explain the difficulties to settle a uniquely shared definition for these set of emergent technologies. The role of the European Commission (EC) as a key international actor in the realm of “AI Governance” can help boost a common definition that can gather wide support and help unify the field of AI.